A buzzword-free introduction to how blogging can be used as an effective promotional tool.

In two parts, I’ll first be looking at the blogging basics: finding the right topics and publishing content that’s going to bring in readers. I’ll then move on to a crash-course in how social media can be used as a genuinely effective tool for blog promotion, covering which social networks to use and how to mix in data to use them effectively.

The talk aims to give everyone present a really solid foundation and practical advice for building their blog.