{"id":447996,"date":"2013-10-24T13:03:14","date_gmt":"2013-10-24T12:03:14","guid":{"rendered":"https:\/\/2013.london.wordcamp.org\/?post_type=wcb_session&#038;p=447996"},"modified":"2013-11-04T09:47:13","modified_gmt":"2013-11-04T09:47:13","slug":"content-marketing-for-real-people","status":"publish","type":"wcb_session","link":"https:\/\/london.wordcamp.org\/2013\/session\/content-marketing-for-real-people\/","title":{"rendered":"Content marketing for real people"},"content":{"rendered":"<p>A buzzword-free introduction to how blogging can be used as an effective promotional tool.<\/p>\n<p>In two parts, I&#8217;ll first be looking at the blogging basics: finding the right topics and publishing content that&#8217;s going to bring in readers. I&#8217;ll then move on to a crash-course in how social media can be used as a genuinely effective tool for blog promotion, covering which social networks to use and how to mix in data to use them effectively.<\/p>\n<p>The talk aims to give everyone present a really solid foundation and practical advice for building their blog.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A buzzword-free introduction to how blogging can be used as an effective promotional tool. In two parts, I&#8217;ll first be looking at the blogging basics: finding the right topics and publishing content that&#8217;s going to bring in readers. I&#8217;ll then &hellip; <a href=\"https:\/\/london.wordcamp.org\/2013\/session\/content-marketing-for-real-people\/\">Continue reading <span class=\"assistive-text\">Content marketing for real people<\/span>  <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":7518923,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1385222400,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[447774],"footnotes":""},"session_track":[13411],"session_category":[],"class_list":["post-447996","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-track-1"],"session_date_time":{"date":"November 23, 2013","time":"4:00 pm"},"session_speakers":[{"id":"447774","slug":"alex-denning","name":"Alex Denning","link":"https:\/\/london.wordcamp.org\/2013\/speaker\/alex-denning\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/london.wordcamp.org\/2013\/wp-json\/wp\/v2\/sessions\/447996","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/london.wordcamp.org\/2013\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/london.wordcamp.org\/2013\/wp-json\/wp\/v2\/types\/wcb_session"}],"author":[{"embeddable":true,"href":"https:\/\/london.wordcamp.org\/2013\/wp-json\/wp\/v2\/users\/7518923"}],"version-history":[{"count":2,"href":"https:\/\/london.wordcamp.org\/2013\/wp-json\/wp\/v2\/sessions\/447996\/revisions"}],"predecessor-version":[{"id":493867,"href":"https:\/\/london.wordcamp.org\/2013\/wp-json\/wp\/v2\/sessions\/447996\/revisions\/493867"}],"speakers":[{"embeddable":true,"href":"https:\/\/london.wordcamp.org\/2013\/wp-json\/wp\/v2\/speakers\/447774"}],"wp:attachment":[{"href":"https:\/\/london.wordcamp.org\/2013\/wp-json\/wp\/v2\/media?parent=447996"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/london.wordcamp.org\/2013\/wp-json\/wp\/v2\/session_track?post=447996"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/london.wordcamp.org\/2013\/wp-json\/wp\/v2\/session_category?post=447996"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}