Jon Buchan
Saturday 21st March
2:30pm
Track 2: The Graduate Centre
Slides: https://prezi.com/ayk1vpthtcpd/wordcamp-london/
Content marketing is more than just writing blog posts or rewriting press releases – that’s just ticking the box. To their credit, lots of businesses are trying to do content marketing properly but failing. The web is filled with ‘viral’ videos with 10 views, infographics with no shares, embarrassing corporate games and all sorts that I’m sure ‘sounded like a good idea at the time’. Great content is more than about creativity, it’s about processes. I know that sounds very boring but over 5 years, Render Positive have mastered how to create content that gets digital PR in authoritative publications which include links to improve organic Google positioning and mass voluntary social media sharing. My presentation will guide you through the most important parts of our process, with live examples showing this isn’t just theory, it works. This will include:
- Things Not To Do
- The Rules of Thumb
- Research
- Brainstorming
- Headline Optimisation
- Introduction to Persuasion Science
- Influencer Research
- Premarketing and Outreach
- Examples of Successful Content
