Design with Personas: A Lean Approach

Davide Casali
Sunday 22nd March
12:15pm
Track 2: The Graduate Centre

Personas at a first sight seem just a simple deliverable, but in reality whey are a tool that can be easily misunderstood, leading to the usual “I’ve tried using personas but it didn’t work”.

Personas are a form of synthesis and as such they lead as much value as much we can embed them in the existing discussions, design and development. In this talk we are going to see how personas can be built in a lean approach, how to make them visible, and how they can be used in various stages of a product evolution.

We are also going to see a real case scenario: the WordPress.com personas work, currently in progress.

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Erin 'Folletto' Casali

Polymath by nature, my approach to design is to bring together a holistic perspective to the products I design. My take on design blends with psychology, technology, and business strategy, to help craft something that truly helps user achieve their goals. I've a very transparent and open approach to work, and I enjoy working with people to a common, shared goal.

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