Ben Furfie
Sunday 22nd March
10:15am
Track 3: The Henry Thomas Room
Slides: http://www.slideshare.net/benfurfie/how-to-value-price-websites-wordcamp-london-2015-talk
You’ve probably heard about value pricing. But while the theory is great, putting into practice can be quite difficult. How can I work out the value of a website? How is the website worth to a customer? How can you use options to increase the amount a customer will spend on on their website? Will customers choose me if I’m not the cheapest option? How do I set an anchor price? Does value pricing even work in the UK? I’ll share my journey so far into value pricing and how are you too can adopt the approach to increase the amount of money you make from building websites.