Vineeta co-founded Wholegrain Digital in 2007 with the objective of doing great work for good people. It was Vineeta’s idea to specialise exclusively in WordPress and Wholegrain was the first in London to do so. Her belief was that the agency should choose the CMS best tailored to the needs of clients and then focus on it exclusively. It was a gamble that paid off and Wholegrain Digital now has a portfolio of clients including M&S, Ecover and Jamie Oliver.