{"id":247759,"date":"2015-02-18T11:19:11","date_gmt":"2015-02-18T11:19:11","guid":{"rendered":"https:\/\/2015.london.wordcamp.org\/?post_type=wcb_session&#038;p=247759"},"modified":"2015-03-19T01:41:38","modified_gmt":"2015-03-19T01:41:38","slug":"using-wordpress-to-combat-bad-cancer-science","status":"publish","type":"wcb_session","link":"https:\/\/london.wordcamp.org\/2015\/session\/using-wordpress-to-combat-bad-cancer-science\/","title":{"rendered":"Using WordPress to Combat Bad Cancer Science"},"content":{"rendered":"<p><a href=\"https:\/\/2015.london.wordcamp.org\/speakers\/#wcorg-speaker-henry-scowcroft\">Henry Scowcroft<\/a>, <a href=\"https:\/\/2015.london.wordcamp.org\/speakers\/#wcorg-speaker-jim-bowes\">Jim Bowes<\/a><br \/>\nSaturday 21st March<br \/>\n11:30am<br \/>\nTrack 3: The Henry Thomas Room<\/p>\n<p>The Cancer Research UK Science Blog has become one of the organisation&#8217;s most important platform for communicating with the public about new developments in cancer research, as well as\u00a0combating irresponsible media coverage of cancer and common cancer misconceptions. A major relaunch of the WordPress-based blog in November 2013 set out to improve the user experience (particularly on mobile devices) to boost engagement, incorporate the blog into the main Cancer Research UK branding and make it more discoverable by promoting it in key areas of the main website. The blog now consistently sees more than 100,000 sessions per month and is widely cited on social media. Jim Bowes CEO of Manifesto Digtal presents alongside Henry Scowcroft, News and Multimedia Manager, Press and Science Comms, CRUK, who&#8217;ll be able to provide insight into the unique challenges of presenting cancer science in an accessible way for users. I&#8217;ll talk about supporting such a content strategy with a solid technology platform.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Henry Scowcroft, Jim Bowes Saturday 21st March 11:30am Track 3: The Henry Thomas Room The Cancer Research UK Science Blog has become one of the organisation&#8217;s most important platform for communicating with the public about new developments in cancer research, as well as\u00a0combating irresponsible media coverage of cancer and common cancer misconceptions. A major relaunch &hellip; <a href=\"https:\/\/london.wordcamp.org\/2015\/session\/using-wordpress-to-combat-bad-cancer-science\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Using WordPress to Combat Bad Cancer Science<\/span><\/a><\/p>\n","protected":false},"author":8153891,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1426937400,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[247518,248528],"footnotes":""},"session_track":[149451],"session_category":[],"class_list":["post-247759","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-track-3"],"jetpack_shortlink":"https:\/\/wp.me\/p4lcxU-12s7","jetpack_sharing_enabled":true,"session_date_time":{"date":"March 21, 2015","time":"11:30 am"},"session_speakers":[{"id":"247518","slug":"jim-bowes","name":"Jim Bowes","link":"https:\/\/london.wordcamp.org\/2015\/speaker\/jim-bowes\/"},{"id":"248528","slug":"henry-scowcroft","name":"Henry Scowcroft","link":"https:\/\/london.wordcamp.org\/2015\/speaker\/henry-scowcroft\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/london.wordcamp.org\/2015\/wp-json\/wp\/v2\/sessions\/247759","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/london.wordcamp.org\/2015\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/london.wordcamp.org\/2015\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":8,"href":"https:\/\/london.wordcamp.org\/2015\/wp-json\/wp\/v2\/sessions\/247759\/revisions"}],"predecessor-version":[{"id":248975,"href":"https:\/\/london.wordcamp.org\/2015\/wp-json\/wp\/v2\/sessions\/247759\/revisions\/248975"}],"speakers":[{"embeddable":true,"href":"https:\/\/london.wordcamp.org\/2015\/wp-json\/wp\/v2\/speakers\/247518"},{"embeddable":true,"href":"https:\/\/london.wordcamp.org\/2015\/wp-json\/wp\/v2\/speakers\/248528"}],"author":[{"embeddable":true,"href":"https:\/\/london.wordcamp.org\/2015\/wp-json\/wporg\/v1\/users\/jimbowes"}],"wp:attachment":[{"href":"https:\/\/london.wordcamp.org\/2015\/wp-json\/wp\/v2\/media?parent=247759"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/london.wordcamp.org\/2015\/wp-json\/wp\/v2\/session_track?post=247759"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/london.wordcamp.org\/2015\/wp-json\/wp\/v2\/session_category?post=247759"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}