{"id":247770,"date":"2015-02-17T13:09:45","date_gmt":"2015-02-17T13:09:45","guid":{"rendered":"https:\/\/2015.london.wordcamp.org\/?post_type=wcb_session&#038;p=247770"},"modified":"2015-03-19T11:02:38","modified_gmt":"2015-03-19T11:02:38","slug":"design-with-personas-a-lean-approach-2","status":"publish","type":"wcb_session","link":"https:\/\/london.wordcamp.org\/2015\/session\/design-with-personas-a-lean-approach-2\/","title":{"rendered":"Design with Personas: A Lean Approach"},"content":{"rendered":"<p><a href=\"https:\/\/2015.london.wordcamp.org\/speakers\/#wcorg-speaker-davide-casali\">Davide Casali<br \/>\n<\/a>Sunday 22nd March<br \/>\n12:15pm<br \/>\nTrack 2: The Graduate Centre<\/p>\n<p>Personas at a first sight seem just a simple deliverable, but in reality whey are a tool that can be easily misunderstood, leading to the usual \u201cI\u2019ve tried using personas but it didn\u2019t work\u201d.<\/p>\n<p>Personas are a form of synthesis and as such they lead as much value as much we can embed them in the existing discussions, design and development. In this talk we are going to see how personas can be built in a lean approach, how to make them visible, and how they can be used in various stages of a product evolution.<\/p>\n<p>We are also going to see a real case scenario: the WordPress.com personas work, currently in progress.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Davide Casali Sunday 22nd March 12:15pm Track 2: The Graduate Centre Personas at a first sight seem just a simple deliverable, but in reality whey are a tool that can be easily misunderstood, leading to the usual \u201cI\u2019ve tried using personas but it didn\u2019t work\u201d. Personas are a form of synthesis and as such they &hellip; <a href=\"https:\/\/london.wordcamp.org\/2015\/session\/design-with-personas-a-lean-approach-2\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Design with Personas: A Lean Approach<\/span><\/a><\/p>\n","protected":false},"author":196964,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1427026500,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[247587],"footnotes":""},"session_track":[13412],"session_category":[],"class_list":["post-247770","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-track-2"],"jetpack_shortlink":"https:\/\/wp.me\/p4lcxU-12si","jetpack_sharing_enabled":true,"session_date_time":{"date":"March 22, 2015","time":"12:15 pm"},"session_speakers":[{"id":"247587","slug":"davide-casali-2","name":"Davide Casali","link":"https:\/\/london.wordcamp.org\/2015\/speaker\/davide-casali-2\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/london.wordcamp.org\/2015\/wp-json\/wp\/v2\/sessions\/247770","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/london.wordcamp.org\/2015\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/london.wordcamp.org\/2015\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":2,"href":"https:\/\/london.wordcamp.org\/2015\/wp-json\/wp\/v2\/sessions\/247770\/revisions"}],"predecessor-version":[{"id":249013,"href":"https:\/\/london.wordcamp.org\/2015\/wp-json\/wp\/v2\/sessions\/247770\/revisions\/249013"}],"speakers":[{"embeddable":true,"href":"https:\/\/london.wordcamp.org\/2015\/wp-json\/wp\/v2\/speakers\/247587"}],"author":[{"embeddable":true,"href":"https:\/\/london.wordcamp.org\/2015\/wp-json\/wporg\/v1\/users\/folletto"}],"wp:attachment":[{"href":"https:\/\/london.wordcamp.org\/2015\/wp-json\/wp\/v2\/media?parent=247770"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/london.wordcamp.org\/2015\/wp-json\/wp\/v2\/session_track?post=247770"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/london.wordcamp.org\/2015\/wp-json\/wp\/v2\/session_category?post=247770"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}