{"id":247863,"date":"2015-02-18T11:37:58","date_gmt":"2015-02-18T11:37:58","guid":{"rendered":"https:\/\/2015.london.wordcamp.org\/?post_type=wcb_session&#038;p=247863"},"modified":"2015-03-19T01:55:43","modified_gmt":"2015-03-19T01:55:43","slug":"think-big-grow-fast-breaking-into-the-enterprise-market","status":"publish","type":"wcb_session","link":"https:\/\/london.wordcamp.org\/2015\/session\/think-big-grow-fast-breaking-into-the-enterprise-market\/","title":{"rendered":"Think Big, Grow Fast.  Breaking Into The Enterprise Market"},"content":{"rendered":"<p><a href=\"https:\/\/2015.london.wordcamp.org\/speakers\/#wcorg-speaker-fabio-torlini\">Fabio Torlini<\/a><br \/>\nSunday 22nd March<br \/>\n9:30am<br \/>\nTrack 3: The Henry Thomas Room<\/p>\n<p>This talk will aim to give Agencies, Freelancers and Developers an overview of how to approach selling into the Enterprise market.\u00a0 We all know that relationships are everything. Be trustworthy, be confident, and hope they like you.\u00a0 But is that enough?<\/p>\n<p>The majority of us work for small companies, so how can we hope to understand the buying process within a Large organisation.\u00a0 Over my 11 years at Rackspace we progressed from celebrating \u00a3199 per month deals to selling contracts worth millions.\u00a0 I&#8217;d like to share some practical tips with regards to how to approach the Enterprise market, from breaking into an Enterprise account without any case studies or referenceable enterprise customers yet, to holding on to you Enterprise clients and growing their spend with you, understanding their complex buying process and who is ultimately the decision maker.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fabio Torlini Sunday 22nd March 9:30am Track 3: The Henry Thomas Room This talk will aim to give Agencies, Freelancers and Developers an overview of how to approach selling into the Enterprise market.\u00a0 We all know that relationships are everything. Be trustworthy, be confident, and hope they like you.\u00a0 But is that enough? The majority &hellip; <a href=\"https:\/\/london.wordcamp.org\/2015\/session\/think-big-grow-fast-breaking-into-the-enterprise-market\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Think Big, Grow Fast.  Breaking Into The Enterprise Market<\/span><\/a><\/p>\n","protected":false},"author":14268101,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1427016600,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[247792],"footnotes":""},"session_track":[149451],"session_category":[],"class_list":["post-247863","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-track-3"],"jetpack_shortlink":"https:\/\/wp.me\/p4lcxU-12tN","jetpack_sharing_enabled":true,"session_date_time":{"date":"March 22, 2015","time":"9:30 am"},"session_speakers":[{"id":"247792","slug":"fabio-torlini","name":"Fabio Torlini","link":"https:\/\/london.wordcamp.org\/2015\/speaker\/fabio-torlini\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/london.wordcamp.org\/2015\/wp-json\/wp\/v2\/sessions\/247863","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/london.wordcamp.org\/2015\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/london.wordcamp.org\/2015\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":2,"href":"https:\/\/london.wordcamp.org\/2015\/wp-json\/wp\/v2\/sessions\/247863\/revisions"}],"predecessor-version":[{"id":248995,"href":"https:\/\/london.wordcamp.org\/2015\/wp-json\/wp\/v2\/sessions\/247863\/revisions\/248995"}],"speakers":[{"embeddable":true,"href":"https:\/\/london.wordcamp.org\/2015\/wp-json\/wp\/v2\/speakers\/247792"}],"author":[{"embeddable":true,"href":"https:\/\/london.wordcamp.org\/2015\/wp-json\/wporg\/v1\/users\/fabiotorlini"}],"wp:attachment":[{"href":"https:\/\/london.wordcamp.org\/2015\/wp-json\/wp\/v2\/media?parent=247863"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/london.wordcamp.org\/2015\/wp-json\/wp\/v2\/session_track?post=247863"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/london.wordcamp.org\/2015\/wp-json\/wp\/v2\/session_category?post=247863"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}