{"id":248130,"date":"2015-02-17T13:02:18","date_gmt":"2015-02-17T13:02:18","guid":{"rendered":"https:\/\/2015.london.wordcamp.org\/?post_type=wcb_session&#038;p=248130"},"modified":"2015-04-13T08:30:50","modified_gmt":"2015-04-13T07:30:50","slug":"easy-lazy-seo","status":"publish","type":"wcb_session","link":"https:\/\/london.wordcamp.org\/2015\/session\/easy-lazy-seo\/","title":{"rendered":"Easy, Lazy SEO"},"content":{"rendered":"<p><a href=\"https:\/\/2015.london.wordcamp.org\/speakers\/#wcorg-speaker-jessica-rose\">Jessica Rose<\/a><br \/>\nSaturday 21st March<br \/>\n12:15pm<br \/>\nTrack 2: The Graduate Centre<\/p>\n<p>Slides: <a href=\"https:\/\/prezi.com\/-smkao_mbthz\/easy-lazy-seo\/\">https:\/\/prezi.com\/-smkao_mbthz\/easy-lazy-seo\/<\/a><br \/>\nBetween WordPress development, content production, editing, publishing and keeping your plugins and themes in order you\u2019ve already got enough on your plate.<\/p>\n<p>This presentation will focus on how to optimize your WordPress site for search without adding another full time task to your schedule.<\/p>\n<p>We\u2019ll take a beginner-friendly look at how to optimize your site, your content and manage the off page factors that all impact where you show up in the search ratings.<\/p>\n<p>We\u2019ll also look at the fundamentals of how search engines rank content to lend a better understanding of how these optimization processes work. In the interests of keeping costs down we\u2019ll take a quick tour through free tools you can use as you optimize your sites.<\/p>\n<p>The session will also touch on some of the dangers of getting carried away with your SEO, touching on Google penalties and how best to avoid them.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jessica Rose Saturday 21st March 12:15pm Track 2: The Graduate Centre Slides: https:\/\/prezi.com\/-smkao_mbthz\/easy-lazy-seo\/ Between WordPress development, content production, editing, publishing and keeping your plugins and themes in order you\u2019ve already got enough on your plate. This presentation will focus on how to optimize your WordPress site for search without adding another full time task to &hellip; <a href=\"https:\/\/london.wordcamp.org\/2015\/session\/easy-lazy-seo\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Easy, Lazy SEO<\/span><\/a><\/p>\n","protected":false},"author":337881,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1426940100,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[247159],"footnotes":""},"session_track":[13412],"session_category":[],"class_list":["post-248130","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-track-2"],"jetpack_shortlink":"https:\/\/wp.me\/p4lcxU-12y6","jetpack_sharing_enabled":true,"session_date_time":{"date":"March 21, 2015","time":"12:15 pm"},"session_speakers":[{"id":"247159","slug":"jessica-rose","name":"Jessica Rose","link":"https:\/\/london.wordcamp.org\/2015\/speaker\/jessica-rose\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/london.wordcamp.org\/2015\/wp-json\/wp\/v2\/sessions\/248130","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/london.wordcamp.org\/2015\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/london.wordcamp.org\/2015\/wp-json\/wp\/v2\/types\/wcb_session"}],"author":[{"embeddable":true,"href":"https:\/\/london.wordcamp.org\/2015\/wp-json\/wp\/v2\/users\/337881"}],"version-history":[{"count":3,"href":"https:\/\/london.wordcamp.org\/2015\/wp-json\/wp\/v2\/sessions\/248130\/revisions"}],"predecessor-version":[{"id":249157,"href":"https:\/\/london.wordcamp.org\/2015\/wp-json\/wp\/v2\/sessions\/248130\/revisions\/249157"}],"speakers":[{"embeddable":true,"href":"https:\/\/london.wordcamp.org\/2015\/wp-json\/wp\/v2\/speakers\/247159"}],"wp:attachment":[{"href":"https:\/\/london.wordcamp.org\/2015\/wp-json\/wp\/v2\/media?parent=248130"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/london.wordcamp.org\/2015\/wp-json\/wp\/v2\/session_track?post=248130"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/london.wordcamp.org\/2015\/wp-json\/wp\/v2\/session_category?post=248130"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}