{"id":248136,"date":"2015-02-18T11:38:26","date_gmt":"2015-02-18T11:38:26","guid":{"rendered":"https:\/\/2015.london.wordcamp.org\/?post_type=wcb_session&#038;p=248136"},"modified":"2015-04-12T01:25:27","modified_gmt":"2015-04-12T00:25:27","slug":"how-to-value-price-websites","status":"publish","type":"wcb_session","link":"https:\/\/london.wordcamp.org\/2015\/session\/how-to-value-price-websites\/","title":{"rendered":"How to Value Price Websites"},"content":{"rendered":"<p><a href=\"https:\/\/2015.london.wordcamp.org\/speakers\/#wcorg-speaker-ben-furfie\">Ben Furfie<\/a><br \/>\nSunday 22nd March<br \/>\n10:15am<br \/>\nTrack 3: The Henry Thomas Room<\/p>\n<p>Slides:\u00a0<a href=\"http:\/\/www.slideshare.net\/benfurfie\/how-to-value-price-websites-wordcamp-london-2015-talk\">http:\/\/www.slideshare.net\/benfurfie\/how-to-value-price-websites-wordcamp-london-2015-talk<\/a><\/p>\n<p>You&#8217;ve probably heard about value pricing. But while the theory is great, putting into practice can be quite difficult. How can I work out the value of a website? How is the website worth to a customer? How can you use options to increase the amount a customer will spend on on their website? Will customers choose me if I&#8217;m not the cheapest option? How do I set an anchor price? Does value pricing even work in the UK? I&#8217;ll share my journey so far into value pricing and how are you too can adopt the approach to increase the amount of money you make from building websites.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ben Furfie Sunday 22nd March 10:15am Track 3: The Henry Thomas Room Slides:\u00a0http:\/\/www.slideshare.net\/benfurfie\/how-to-value-price-websites-wordcamp-london-2015-talk You&#8217;ve probably heard about value pricing. But while the theory is great, putting into practice can be quite difficult. How can I work out the value of a website? How is the website worth to a customer? How can you use options &hellip; <a href=\"https:\/\/london.wordcamp.org\/2015\/session\/how-to-value-price-websites\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">How to Value Price Websites<\/span><\/a><\/p>\n","protected":false},"author":12705937,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1427019300,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[247776],"footnotes":""},"session_track":[149451],"session_category":[],"class_list":["post-248136","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-track-3"],"jetpack_shortlink":"https:\/\/wp.me\/p4lcxU-12yc","jetpack_sharing_enabled":true,"session_date_time":{"date":"March 22, 2015","time":"10:15 am"},"session_speakers":[{"id":"247776","slug":"ben-furfie","name":"Ben Furfie","link":"https:\/\/london.wordcamp.org\/2015\/speaker\/ben-furfie\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/london.wordcamp.org\/2015\/wp-json\/wp\/v2\/sessions\/248136","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/london.wordcamp.org\/2015\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/london.wordcamp.org\/2015\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":4,"href":"https:\/\/london.wordcamp.org\/2015\/wp-json\/wp\/v2\/sessions\/248136\/revisions"}],"predecessor-version":[{"id":249154,"href":"https:\/\/london.wordcamp.org\/2015\/wp-json\/wp\/v2\/sessions\/248136\/revisions\/249154"}],"speakers":[{"embeddable":true,"href":"https:\/\/london.wordcamp.org\/2015\/wp-json\/wp\/v2\/speakers\/247776"}],"author":[{"embeddable":true,"href":"https:\/\/london.wordcamp.org\/2015\/wp-json\/wporg\/v1\/users\/benfurfie"}],"wp:attachment":[{"href":"https:\/\/london.wordcamp.org\/2015\/wp-json\/wp\/v2\/media?parent=248136"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/london.wordcamp.org\/2015\/wp-json\/wp\/v2\/session_track?post=248136"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/london.wordcamp.org\/2015\/wp-json\/wp\/v2\/session_category?post=248136"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}