We’re so excited to introduce Oracle as top-tier sponsor at WordCamp London 2018!
Oracle Corporation is an multinational tech corporation, headquartered in Redwood Shores, California, USA. The company specialises primarily in developing and marketing database software and technology, cloud engineered systems and enterprise software products.
We’ve chatted with Kori Hill, Marketing Specialist at Oracle, who gave us an overview about one of their most well-known products, AddThis: share buttons, targeting tools, and content recommendations that help website owners to get more likes, shares and followers.
Here’s what Kori said:
AddThis offers world-class publisher products that leverage our network to help website owners understand their audience and drive traffic.
Over the past decade, over 15 million sites — from Fortune 100 companies to individual bloggers — have adopted our suite of customizable website marketing tools to increase social sharing, improve engagement, and drive conversions.
One of the things that makes AddThis so easy to use is we build custom integrations of our tools for all the top platforms, including plugins for WordPress. Our Share Tools for WordPress takes only minutes to set up and has been installed over 200,000 times. We also provide Follow Tools, to make it easy for your visitors to follow your social handles, and a Related Posts plugin, which increases on-site engagement by promoting similar content.
Beyond our plugins, we also offer access to a completely free analytics dashboard, where you can see data on how your tools are performing as well as general information like top content and number of visits. Best of all, all of this is amazingly simple to get set-up. You can follow our step-by-step tutorial here.
This is our first year attending WordCamp London and we are so excited to connect with all of the great creatives who make the WordPress community so vibrant. Come by our booth for an AddThis demo (or perhaps some swag)!