From “it’s mine” to “it’s me”: how the concept of branding has evolved over the last 50,000 years
The practice of branding can be traced back to 50.000 years ago. The first concept of marketing branding to 4000 BC. And what we modernly call marketing, branding, and advertising to about 150 years ago.
With the (r)evolution brought forth by the Internet and Social Media, today “we are all brands,” and as such, we all need to be aware of how to best manage a brand.
This talk is a primer on the origin and the evolution of the concept of branding, to better understand – and care for – our brand(s), regardless of their being a company, a product or a personal one.
Content management systems (CMSs) arose in the early 2000s, revolutionising website design. The old-fashioned style, stale content and low compatibility with mobile devices have driven website creation into the future. Modern, interactive, consistent multi-device and multi-channel experiences are now necessities. To power these online experiences, large, enterprise-level companies once were limited to a single, proprietary CMS. Today, many organisations are starting to realise that there can be tangible benefits to having multiple, strategic CMSs, including faster time to market, ease of use, agility and the ability to experiment and customise quickly.
Join Jon Bird, head of Enterprise Sales and Strategic partnerships for WP Engine, and Jim Bowes, CEO of Manifesto, as they dive into the recently commissioned research, which surveyed 300 enterprise-level IT and marketing decision makers in the U.S. and U.K. and look at what this means in practice for agencies using WordPress.