{"id":3576,"date":"2018-02-28T12:41:12","date_gmt":"2018-02-28T12:41:12","guid":{"rendered":"https:\/\/2018.london.wordcamp.org\/?post_type=wcb_session&#038;p=3576"},"modified":"2018-03-26T18:57:47","modified_gmt":"2018-03-26T17:57:47","slug":"from-its-mine-to-its-me-how-the-concept-of-branding-has-evolved-over-the-last-50000-years","status":"publish","type":"wcb_session","link":"https:\/\/london.wordcamp.org\/2018\/session\/from-its-mine-to-its-me-how-the-concept-of-branding-has-evolved-over-the-last-50000-years\/","title":{"rendered":"From &#8220;it&#8217;s mine&#8221; to &#8220;it&#8217;s me&#8221;: how the concept of branding has evolved over the last 50,000 years"},"content":{"rendered":"<p>From \u201cit\u2019s mine\u201d to \u201cit\u2019s me\u201d: how the concept of branding has evolved over the last 50,000 years<\/p>\n<p>The practice of branding can be traced back to 50.000 years ago. The first concept of marketing branding to 4000 BC. And what we modernly call marketing, branding, and advertising to about 150 years ago.<\/p>\n<p>With the (r)evolution brought forth by the Internet and Social Media, today \u201cwe are all brands,\u201d and as such, we all need to be aware of how to best manage a brand.<br \/>\nThis talk is a primer on the origin and the evolution of the concept of branding, to better understand &#8211; and care for &#8211; our brand(s), regardless of their being a company, a product or a personal one.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>From \u201cit\u2019s mine\u201d to \u201cit\u2019s me\u201d: how the concept of branding has evolved over the last 50,000 years The practice of branding can be traced back to 50.000 years ago. The first concept of marketing branding to 4000 BC. And what we modernly call marketing, branding, and advertising to about 150 years ago. With the [&hellip;]<\/p>\n","protected":false},"author":7243388,"featured_media":0,"template":"","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_wcpt_session_time":1523718600,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[3574],"footnotes":""},"session_track":[446812],"session_category":[289],"class_list":["post-3576","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-track-b","wcb_session_category-business"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p9b3zx-VG","session_date_time":{"date":"14th April 2018","time":"4:10 pm"},"session_speakers":[{"id":"3574","slug":"raffaella-isidori","name":"Raffaella Isidori","link":"https:\/\/london.wordcamp.org\/2018\/speaker\/raffaella-isidori\/"}],"session_cats_rendered":"Business","_links":{"self":[{"href":"https:\/\/london.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions\/3576","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/london.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/london.wordcamp.org\/2018\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":2,"href":"https:\/\/london.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions\/3576\/revisions"}],"predecessor-version":[{"id":4467,"href":"https:\/\/london.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions\/3576\/revisions\/4467"}],"speakers":[{"embeddable":true,"href":"https:\/\/london.wordcamp.org\/2018\/wp-json\/wp\/v2\/speakers\/3574"}],"author":[{"embeddable":true,"href":"https:\/\/london.wordcamp.org\/2018\/wp-json\/wporg\/v1\/users\/zetaraffix"}],"wp:attachment":[{"href":"https:\/\/london.wordcamp.org\/2018\/wp-json\/wp\/v2\/media?parent=3576"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/london.wordcamp.org\/2018\/wp-json\/wp\/v2\/session_track?post=3576"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/london.wordcamp.org\/2018\/wp-json\/wp\/v2\/session_category?post=3576"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}