When I started my business, in 2011, I didn\u2019t think I needed a business plan, I only needed clients, tons of clients. Even though my title was web designer, I took every job that was asked of me: web sites, of course, but also graphics, print, social media management, training, basically anything!<\/p>\n
In less than eight months I had to go back to work as an employee because I managed to spend way more money than I earned.<\/p>\n
I kept doing some freelancing on the side with no direction whatsoever and finally I realised that I needed a plan. After implementing a proper business plan, I was able to recognise and concentrate on a niche market, become much more successful, raise my prices, and greatly increase my income.<\/p>\n
It doesn\u2019t matter what your financial goal for the year is, or what your mission for your small business is, having measurable goals and a clear strategy will allow you to do what you love and make a living out of it.<\/p>\n
Together we will go over the basic sections of a business plan and we\u2019ll learn a creative way to make one that represents you and your business.<\/p>\n","protected":false},"excerpt":{"rendered":"
When I started my business, in 2011, I didn\u2019t think I needed a business plan, I only needed clients, tons of clients. Even though my title was web designer, I took every job that was asked of me: web sites, of course, but also graphics, print, social media management, training, basically anything! In less than […]<\/p>\n","protected":false},"author":7230939,"featured_media":0,"template":"","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_wcpt_session_time":1523695200,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[3635],"footnotes":""},"session_track":[446658],"session_category":[289],"class_list":["post-3637","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-track-a","wcb_session_category-business"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p9b3zx-WF","session_date_time":{"date":"14th April 2018","time":"9:40 am"},"session_speakers":[{"id":"3635","slug":"francesca-marano","name":"Francesca Marano","link":"https:\/\/london.wordcamp.org\/2018\/speaker\/francesca-marano\/"}],"session_cats_rendered":"Business","_links":{"self":[{"href":"https:\/\/london.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions\/3637","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/london.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/london.wordcamp.org\/2018\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":2,"href":"https:\/\/london.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions\/3637\/revisions"}],"predecessor-version":[{"id":3641,"href":"https:\/\/london.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions\/3637\/revisions\/3641"}],"speakers":[{"embeddable":true,"href":"https:\/\/london.wordcamp.org\/2018\/wp-json\/wp\/v2\/speakers\/3635"}],"author":[{"embeddable":true,"href":"https:\/\/london.wordcamp.org\/2018\/wp-json\/wporg\/v1\/users\/francina"}],"wp:attachment":[{"href":"https:\/\/london.wordcamp.org\/2018\/wp-json\/wp\/v2\/media?parent=3637"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/london.wordcamp.org\/2018\/wp-json\/wp\/v2\/session_track?post=3637"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/london.wordcamp.org\/2018\/wp-json\/wp\/v2\/session_category?post=3637"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}