Years ago, when you started a business, the first thing you took care of was making business cards. Today your first thought goes to a website. Often freelancers create their websites without a clear plan. It’s true that WordPress makes it easy to build a website on your own, but it’s a good practice to start such a project by asking yourself some questions. Do all freelancers need a website? If you decided to build one, what pages should definitely be there? What information is useful to your readers? What is worthless? And by the way, who are your readers? What and how do you write for them? We will explore common questions together and see examples of best practices.
Category: Business
Growth Pains: The Challenges Of Finding And Scaling Remote Developer Talent
As a WordPress freelancer or an agency owner, you are primarily focused on delivering a great plugin, theme or website for your clients. What do you do though when your client needs to outgrow your existing developer capacity? You need to hire people.
Hiring full-time employees are both time-consuming and inflexible. Hiring contractors comes with challenges of reliability and quality of work. In this talk, I will share some tips on where and how to find quality developers, so that you get great value for your business, hire talent just when you need it and not worry about the quality of work or time-consuming hiring processes.
Key takeaway. Despite some of the challenges of hiring remote developers, if done right, it can save you time, make you more money and help your business grow.
MAKE The Force Be With You: Successful Establishing Of Partnerships
Every organisation can gain a lot from strategic partnerships. However, many small companies do not feel confident approaching potential partners. If most of your pitches aren’t getting a reply, it might be time to review your approach. It is not about your company size, it is about your company ideas and how you present them.
In this talk, I will share my strategy as a Key Partnerships Manager at SiteGround for approaching potential partners and developing winning proposals that will get you noticed. I will share practical tips and guidelines to help companies of any size articulate the benefits of a partnership for both sides and increase the chances for success of the future collaboration.
Key Takeaways:
- learn how to create a structured approach for outreach to partners
- understand the main pitfalls and what not to do
- get tips for successful tactics and mindsets that will help your efforts be fruitful and increase your chances of successful partnerships.
Content Monetisation Platforms with WordPress
Websites and WordPress stopped being standalone business systems a long time ago – now integration is standard and understanding the role that CMS plays in business systems is key to our success.
So, what are some common content monetisation strategies? How are they being successfully used by brands like the FT, Forbes and Guardian? From paywalls to tokenized micropayments, there are a variety of different ways you can leverage WordPress to support those strategies, but how do you know which way is right for you?
In this talk, David will answer all of these questions and will discuss the successful content monetisation that Pragmatic built for PEI. David will conclude his talk on why you should be using WordPress to create seamless customer journeys.
How to Scale Your WordPress Business As Painlessly As Possible!
Eight years ago I was a one Gal Band running my WordPress business on lots of coffee and late nights and systems held together by a wing and a prayer and a bit of sellotape. This had to stop. Since then I’ve scaled my business with people, policies and systems, so I work with more clients in a less stressful way, and enjoy life an awful lot more!
In my session I will focus on:
- making your first hires – considering off-shore? I’ll share my experiences, good and bad!
- when to grow your team – spot when you are ready!
- cutting down on confusion – developing robust communication and planning systems for your team and clients to minimise miscommunication as you expand.
- creating your business manual – sounds dull but is the lifeblood of your business – I will show you how to create a living document that grows with you.
Learn from my mistakes while I share my own short cuts to avoiding burnout and loving your WordPress business more.