Websites and WordPress stopped being standalone business systems a long time ago – now integration is standard and understanding the role that CMS plays in business systems is key to our success.
So, what are some common content monetisation strategies? How are they being successfully used by brands like the FT, Forbes and Guardian? From paywalls to tokenized micropayments, there are a variety of different ways you can leverage WordPress to support those strategies, but how do you know which way is right for you?
In this talk, David will answer all of these questions and will discuss the successful content monetisation that Pragmatic built for PEI. David will conclude his talk on why you should be using WordPress to create seamless customer journeys.