{"id":4099,"date":"2019-03-27T14:00:09","date_gmt":"2019-03-27T14:00:09","guid":{"rendered":"https:\/\/2019.london.wordcamp.org\/?p=4099"},"modified":"2019-03-27T14:50:30","modified_gmt":"2019-03-27T14:50:30","slug":"how-wpmu-devs-free-plugins-are-creating-a-more-sustainable-web","status":"publish","type":"post","link":"https:\/\/london.wordcamp.org\/2019\/how-wpmu-devs-free-plugins-are-creating-a-more-sustainable-web\/","title":{"rendered":"How WPMU DEV’s free plugins are creating a more sustainable web"},"content":{"rendered":"\r\n

A key theme for WordCamp London 2019 is sustainability<\/strong>. We want to host a sustainable event, and encourage our sponsors to be sustainable exhibitors.<\/p>\r\n\r\n\r\n\r\n

With WordPress powering over<\/em> a third of the internet<\/em>, though, the scope for impact on creating a sustainable web is huge.<\/p>\r\n\r\n\r\n\r\n

Every WordPress site that loads a page requires server resources to do so, and thus each page load generates a carbon emission. The better optimised a website, the lower its carbon emissions. The average website<\/a> generates 6.8g CO2, and the internet in total accounts for 2% of global carbon emissions.<\/p>\r\n\r\n\r\n\r\n

We’re thus delighted that WPMU DEV<\/a>, one of our Camden Lock sponsors<\/a>, is helping WordPress sites be more efficient \u2013 and use less carbon \u2013 with its suite of free performance optimisation tools, including Hummingbird<\/a>, Smush<\/a>, and Smartcrawl<\/a>.<\/p>\r\n\r\n\r\n\r\n

<\/p>\r\n\r\n\r\n\r\n

I had a chat with Josh at WPMU DEV on how the tools work, and how it fits in with the sustainable picture.<\/p>\r\n\r\n\r\n\r\n

\"\"\r\n
The WPMU DEV superheroes!<\/a><\/figcaption>\r\n<\/figure>\r\n\r\n\r\n\r\n
\r\n

When talking about site performance and content optimisation, the value proposition usually starts and stops with PageRank and discoverability. But our free optimisation suite (Hummingbird, Smush, and Smartcrawl<\/a>), is about much more than gaming Google Algorithms.<\/p>\r\n

On a deeper level, performance and content optimisation are about people.<\/p>\r\n

Sure, at the end of the day search engines like Google reward you for being a good neighbour. But adding cache, using a CDN<\/a>, making your content easier to find,\u00a0delivering smaller images<\/a>, and mobile-friendly content saves time, money, and valuable resources \u2013 not only for you and your users but also for our planet \u2013 and that\u2019s something worth feeling good about.<\/p>\r\n

Contributing to an energy sustainable future may sound lofty, but common sense solutions like choosing light, well-coded, plugins, hosting, and CDN services will have a massive impact.<\/strong> Especially as your site begins to grow and requires more resources.
So next time you install and configure a plugin like Smush<\/a> on your WordPress site, you can pat yourself on the back and say, \u201cyou\u2019re welcome world\u201d. \ud83d\ude09<\/p>\r\n<\/blockquote>\r\n\r\n\r\n\r\n

Josh is absolutely right: performance optimisation is good for people \u2013 as they get what they want, faster \u2013 but it’s also good for business as Google rewards it, and it’s good for the environment as a better-optimised site creates fewer emissions.<\/p>\r\n\r\n\r\n\r\n

So \u2013 when creating your next WordPress site, check out WPMU DEV’s free plugins<\/a>!<\/p>\r\n","protected":false},"excerpt":{"rendered":"

A key theme for WordCamp London 2019 is sustainability. We want to host a sustainable event, and encourage our sponsors to be sustainable exhibitors. With WordPress powering over a third of the internet, though, the scope for impact on creating a sustainable web is huge. Every WordPress site that loads a page requires server resources […]<\/p>\n","protected":false},"author":3322738,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[42],"tags":[],"class_list":["post-4099","post","type-post","status-publish","format-standard","hentry","category-sponsors"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paiD76-147","jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/london.wordcamp.org\/2019\/wp-json\/wp\/v2\/posts\/4099","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/london.wordcamp.org\/2019\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/london.wordcamp.org\/2019\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/london.wordcamp.org\/2019\/wp-json\/wp\/v2\/users\/3322738"}],"replies":[{"embeddable":true,"href":"https:\/\/london.wordcamp.org\/2019\/wp-json\/wp\/v2\/comments?post=4099"}],"version-history":[{"count":3,"href":"https:\/\/london.wordcamp.org\/2019\/wp-json\/wp\/v2\/posts\/4099\/revisions"}],"predecessor-version":[{"id":4353,"href":"https:\/\/london.wordcamp.org\/2019\/wp-json\/wp\/v2\/posts\/4099\/revisions\/4353"}],"wp:attachment":[{"href":"https:\/\/london.wordcamp.org\/2019\/wp-json\/wp\/v2\/media?parent=4099"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/london.wordcamp.org\/2019\/wp-json\/wp\/v2\/categories?post=4099"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/london.wordcamp.org\/2019\/wp-json\/wp\/v2\/tags?post=4099"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}