Category: Lightning

Maintainable CSS Architecture In The Gutenberg Era

Writing maintainable and scalable CSS is one of the biggest aspects of the front-end work. In this talk, we will go through how CSS methodologies like ITCSS, BEM, and utility classes can help to achieve that.

In the same time we will get maximum WYSIWYG experience in the Gutenberg editor without re-writing the front-end CSS that much.

A Master Class In Collaboration With Education

We all benefit from today’s students making up the next generation of the WordPress community, so creating and maintaining strong links with education should be important to all of us. This talk will show that the support we offer students can result in major wins for business too.

Partnerships between industry and education can supercharge business activities, provide opportunities for joint research, and provide valuable industry exposure for students. During this talk, Tom will use stories and examples to introduce the many ways the WordPress community (individuals, businesses and agencies) can engage with educational institutes to grow their business and find new opportunities. Case studies will cover: providing training and mentoring, formal knowledge exchanges, funding opportunities, graduate recruitment, supporting students, business growth and collaborating on innovation.

Key takeaways. There are many opportunities for businesses to support their growth and innovation by partnering with educational institutions. In doing so, business can provide students with valuable skills, experience, and opportunities.

If You Haven’t Added Structured Data, Your Site Isn’t Finished

I am a theme developer. My themes look lovely, the pages load fast, the UX flowed but am I missing something?

In a word. Yes!

Structured data is foundation for the search engine machines to understand your content. It allows them to understand the context of page. It allows them to convert information into knowledge (Skynet anyone?)

As a developer working with a client to launch a site – we must consider the ‘bots as well as the humans that will see our page. Failure to do that is not an option anymore!

I will quickly run through structured data types currently recognized by google. I will explain how these tie into Rich results (with live case studies on improved SERPs for clients). I will finish up the talk with examples of how developers can add JSON-LD code to page head (dynamically for custom posts where possible)

Inside A Product Manager’s Toolbox

More and more people in the WordPress community and the greater tech industry are building products: SaaS, applications, interfaces, for profit or as side projects. And in fact, once people take that step, whether they realise it or not, they become product managers.

In this talk I will illustrate who a product manager is, what a product manager does, and what a product manager uses, in terms of tools and resources, to do what they need to do.

This talk is for product managers, but also for founders at very early stage startups, solopreneurs, freelancers, plugin / theme shop owners, and generally speaking people who are in the business of building and selling digital goods.

Rocking Remote Work: Living Your Best Life & Maintaining Your Sanity

Remote work is all the rage these days as more and more companies have started to go remote or offer remote friendly positions, but not everyone knows how to navigate this new reality.

I will talk about the fabulous benefits of remote work, the potential pitfalls and how to mitigate them, how to hold on to your sanity, not need to shrink the kids (if you have them), and have a grand old time doing it all.

How To Sell 5 Figure Marketing Funnels With WordPress

WordPress businesses that are confident they can sell 5 figure projects, are more likely to grow and less likely to take risks. In this talk I want to show the audience, how even with a “lack of experience” or having never sold a project for 5 figures, they can comfortably attract and close 5 figure projects.

WordPress businesses are uniquely positioned to offer their customers amazing results through marketing automation, simple funnels and email and copywriting. By the end of the talk, I will have demonstrated how the audience will be able to confidently attract and close 5 figure deals for their WordPress business.

Public speaking: myths to dispel and tips for success

In this talk we will face the false myths that discourage many people to apply as a speaker and some technique to overcome stage anxiety.

Speaker: Simona Simionato

Collaboration vs Competition

Are you collaborative enough? In this session, I will be talking about the importance of small business collaboration in a saturated market place. I’ve been in business as a designer for nearly two decades and one thing I’ve learned along the way is that collaboration is key to progressing in business, reaching more clients and establishing a solid reputation. But how can you achieve this effectively and without losing your competitive edge? I will be sharing some tried and tested ways collaboration can help your business stand out from the crowd.

Speaker: Meg Fenn

Using WordPress to do_action

Can one day’s work benefit thousands of people in the local community? Yes. For every do_action there is a positive and empowering re_action.

Hear the inside scoop about the first do_action day to take place in Europe, a one-day hackathon where we created WordPress sites for 5 non-profits and charities in the South West.

This talk provides a transparent account of why Bristol chose to do_action, what successes and challenges we faced, who it helped and how it made an impact.

Speaker: Tess Coughlan-Allen