Experiment: A month before WordCamp London I will publish two articles on a generic subject… The first one, is what I see most clients do, a-199-word, two paragraph blog or news item with minimal SEO. Usually, that is it for the next six months for most SMEs…
The second article will be original and content heavy, following all the rules to maximise exposure. With comprehensive SEO and promoting it through other channels like social media and GMB. My website will be a standard company test case where today’s stats are around 20 users per day… will it be a success or a complete flop?
There are lots of lessons to be learned along the way with things that worked well and things that didn’t… How far should we go with promoting new content? What would work best for SME? Should ‘we’ actually maintain a news or blog section? I would expect some audience participation that will give feedback both positive and constructive. It will put some of my theories to the test that I tell my clients to do.